Culture is a collective term that describes the social behavior and norms in a society. It is the culmination of knowledge, language, arts, ideas, customs, beliefs, vision, habits, symbols, etc. in a group of people. In corporate jargon, culture in a workplace represents the way employees carry out their duties to accomplish their responsibilities.
What is Restaurant Culture?
Restaurant culture describes the way its owners combine profitability and hospitality to accommodate their customers. A healthy restaurant culture reflects the job satisfaction amongst its employees and increase in its revenue with happy customers. Additionally, a strong restaurant culture helps in creating and boosting brand image to compete in the marketplace.
How Should the Restaurant Culture Be?
Restaurant owners and managers are responsible for motivating their employees and leading by example to bring out their best behavior. It is management’s responsibility to help employees understand their roles, duties, and expectations. From offering an inviting restaurant ambiance to using quality ingredients, from being courteous to preparing healthy food, from durable restaurant booths to consistent service, from straight-forward menu to transparent pricing, a restaurant culture should be the perfect mix of sustainable, cohesive, and profitable.
Tips on How to Maintain a Strong Restaurant Culture
If you are managing a newly established restaurant, you can try to create from the start the right culture by following the best practices and hiring the right people. However, if you are taking over at an existing facility, you need to focus on all of the existing elements of your restaurant to create or maintain a healthy culture. Here are a few tips to help you achieve the same:
1. Refine the Vision and Mission of Your Restaurant
The most defining decisions of a restaurant take place during the initial phases of its operation. To offer unbeatable service to your customers, you must have a vision and mission that reflects your restaurant culture. Adopting and refining a restaurant’s vision and mission helps you in setting clear-cut roles for your employees. It helps your employees understand your restaurant’s core beliefs and its operating principle. Additionally, having a well-defined vision and mission guides you in the decision-making process.
Important Terms while Creating Vision & Mission
When creating the vision and mission statements for your restaurant, here are a few terms you’ll need to know:
- Vision Statement: A concise statement that tells your plans, potential, and goal. While crafting your restaurant’s vision statement, try to explain what you are doing and why. Using a concise, short, and basic vision statement leaves plenty of room to revise and expand the scope in the future.
- Mission Statement: An action paragraph that reviews your values, strengths, and weaknesses. While finalizing the mission of your restaurant, try to share your experiences and the connection between your customers as well as suppliers. Additionally, try to highlight how you are going to realize your vision.
Instead of trying to copy a competitor restaurant, create a vision that incorporates your core values and how you want to share this with customers. Here is a practical way of chalking out the vision and mission statements for your restaurant.
- Make a list of 10 elements like custom decor in restaurant chairs, hygiene, discounts, etc. that will give your restaurant an edge over your competitors.
- List five things like attentive staff, prompt service, etc. that your guests will appreciate in the restaurant.
- Make a list of 10 items that you dislike when you are visiting another restaurant. These items can be design-oriented like tableware, menus, etc. or service-oriented like dirty restaurant tables, floors, washrooms, etc. This list can guide you in taking care of these unwanted attributes in your restaurant.
- List five steps to recover from a bad experience for a customer so you’ll be prepared for this eventuality and staff will know what to do.
- List 3 ways how you intend to improve your brand awareness, increase the revenue per customer, and create loyalty.
2. Build an environment according to your culture.
Now that you have established the vision and mission of your restaurant culture, it’s time to create a workplace that imbues these values. Here is how you can accomplish it:
- Recruit the Right Workforce: Being a service industry, waiters and chefs are the backbone of any restaurant business. Although skills and experience are desirable traits, personality is the most crucial and sought after characteristic of restaurant employees. While hiring for your restaurant, ensure that you select people that have a passion to serve others. You can teach them skills, but passion can’t be taught.
- Motivate Existing Staff: Restaurants typically see high staff turnover rates. While it is not possible to change the working culture over-night, managers can specify habits and behavior that is unacceptable. Engaging in a dialogue with your employees is an effective approach that helps in explaining your stand and building trust.
- Provide Consistent Coaching: As a manager, it’s your responsibility to improve the professionalism of your employees and provide continuous coaching. You can observe the employees during shift breaks to find out if they are emulating your restaurant culture. Find out the struggling employees and explain to them how to handle situations in a better way. However, you must have this conversation in a private and safe environment.
3. Emphasize the Ethics
Defining your restaurant culture is one thing, but incorporating it into your workplace is not as simple. Emphasizing ethics in your restaurant culture requires you to lead by example regularly and consistently. Ethical conduct by your employees ensures that your restaurant creates and maintains its reputation for professional excellence, and operates according to its mission and vision. Here are a few ways to encourage and emphasize ethical behavior in your employees:
- Treat your employees fairly. It doesn’t reflect well on your part to merely emphasize ethics and be unfair to your employees.
- Lead by example, and follow ethical conduct in your restaurant to build trust and connect well with your employees.
- Train your employees about the best ethical practices at work by conducting workshops and training courses.
- Reward ethical behavior to encourage your employees.
Conclusion:
In a nutshell, you have to create a restaurant culture that best explains your core values and helps you in achieving the vision of your restaurant. This article highlights the importance of creating and implementing a healthy restaurant culture. By following these tips, you can create a happy workplace with satisfied customers and staff.
