As an owner, you the impact your restaurant design has on its success. While many restaurants feature stunning interiors and furniture, restaurant exterior design often takes a backseat. Your restaurant exterior has a huge potential to attract new customers. After all, it gives a glimpse of the dining experience your guests can expect in your restaurant. An intriguing, inviting restaurant entrance gives your business a positive perception, helps build a brand image and makes it stand out from the competition.
Just like designing the restaurant interior, there is no single solution to successful restaurant exterior design. However, here are a few factors to consider while designing your restaurant entrance to attract new customers:
As obvious as it might sound, you must know your target clients. Who are your guests? How are they reaching your restaurant? You must answer these questions before designing your restaurant exterior. Did you know restaurant entrance design depends on whether your customers arrive by foot, car, or public transportation? For example, if your guests come by car or foot, it means that they may already be aware of your restaurant and have planned their visit, in which case, your restaurant entrance may not be critical. On the other hand, if your restaurant is accessible by public transport and located in a busy area with a lot of foot traffic, you need a visually stunning entrance to set you apart from your competitors and lure new guests.
Whether a posh home or an upscale office, glass has been traditionally used to showcase opulence. However, this perception changes for restaurants as most guests prefer dining in private. Therefore, most restaurants consider glass a downscale material and use it only for coffee shops, fast food joints, etc. If yours is such a restaurant, then you can go with a glass entrance. However, make sure to keep it spotless by cleaning it daily. Also, since your guests will be able to peek inside, maintain the same class and visual appeal in the interior as well.
On the other hand, if yours is an upscale, fine-dine restaurant, create a luxury restaurant exterior using wooden doors with small windows. Similarly, if you have an industrial theme in your restaurant, you can use metal doors to complement the design.
Next comes the decoration of the doorway. Plantings, awnings, canopies, etc., are a smart way to jazz up your restaurant entrance without splurging. Here are some innovative ways to construct an inviting entrance for your restaurant:
A vibrant, appealing, modern appearance gives an edge to your restaurant. Here are a few elements that can elevate the look and feel of your restaurant’s exterior to a whole new level:
Apart from giving your restaurant a unique makeover, an appealing exterior restaurant design offers the following functions and advantages:
Restaurant design, whether interior or exterior, is all about experimenting and trying new, fun things. However, as you might have noticed by now, there are so many elements and considerations for restaurant exterior design. So how do you come up with practical solutions with going overboard or burning a hole in your pockets? Well, here are a few things to ask:
Selecting the proper color for your restaurant exterior is never random or arbitrary. It requires careful deliberation as your restaurant’s perception, success, and your guest’s dining experience depend on the colors you choose. Every color has its own psychology and uniquely influences your guests. Here are some examples of how to create an inviting restaurant exterior for your guests with colors:
Designing a stunning exterior can be the next best thing for your restaurant, financially and visually. It entices your potential customers and gives your restaurant an edge over your competitors. This article discusses some crucial elements of restaurant exterior design and how you can gain from them. Additionally, it highlights how a well-designed restaurant exterior can conquer the psyche of your potential guests. Hopefully, by taking notes from these points, you will be able to create a stunning restaurant exterior that attracts new customers and boosts your sales.
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